Orion · business intelligence and growth
Two services, one system. We build the intelligence that shows what every brand, channel and pound returns. Then we run your growth on it.
Measured, not promised
a year of ad spend the records did not support
lower cost per lead after campaigns were rebuilt on tracked data
a year in supplier fees found replaceable in house
Measured in one UK multi-brand group, 2026. How we found it
Services
Intelligence shows what every pound returns. Growth puts it to work.
One live view of every brand, channel and pound, joined to revenue and margin. Built in your accounts.
Your Google, Meta and ChatGPT ads, SEO and GEO, run on the live view and judged on margin.
Live view
Built around your brands, sites and systems, not a template. This one runs on a fictional six-venue group. Pick a question.
Pick a question to see the live view answer it.
The full platform
Every venue and all twelve channels: Google, Meta, PPC and ChatGPT ads, Search Console, SEO, GEO, the website, CRM, finance and reviews. The moves Orion would make next, and Ask Orion answering from the data. Same sample group.
Growth channels
Select a channel
Why now
Three costs most businesses carry without seeing them. The live view exposes the first, weekly budget moves cut the second, and conversion feeds close the third.
of marketers measure return across all their channels together, though 85% are confident they can measure it.
Nielsen, 2025of media budget is lost to slow optimisation, estimate over two-thirds of marketers. More than a third put it above 26%.
Affinity Solutions, 2026lower cost per result, on average, for Meta advertisers who send conversions from their own systems than for those who don't. Meta's own figure.
Meta, 2026Three steps
Each step stands on its own. The diagnostic fee is credited against the build.
One to two weeks. Your systems and spend mapped, every finding costed.
Two to four weeks. One live view of every brand, channel and pound.
Google, Meta and ChatGPT ads, SEO, GEO and weekly analysis, run on the live view.
Before you book
Good. We build on what you already own, in your accounts. The diagnostic shows where it stops short of tying spend to revenue and margin across every brand and channel. The build closes that gap.
Every figure traces to your own sales, ad and finance records, reconciled against each other every day. Mismatches are flagged, never hidden.
You do, from day one. Built in your accounts, with admin access you control, documented and handed over with training.
No. Media goes direct to the platforms, never marked up. No percentage of spend. Our fee is the same whether budget moves up or down.
No. The build stands on its own. Growth is for businesses that want us running the campaigns on it, rolling monthly after the first 3 months.
Admin access to each system and one person who knows how sales are recorded. The faster access is granted, the faster the build.
Growth is rolling monthly after the first 3 months. If a spread build plan ends early, the balance is due. Everything built stays yours.
Where innovation, strategy and success align
Service one · Intelligence
A fixed-scope build that joins your sales, marketing and finance data into one source of truth. Built in your accounts, yours from day one.
The screens you get
Shown on sample data.
Deliverables
Booking platform, CRM, Google Ads, Meta Ads, GA4, finance software and the spreadsheets you rely on.
Brands, locations, channels, enquiries, sales, revenue and gross profit, joined and de-duplicated.
Every brand, location and channel on one screen, updated daily.
Each brand's path from enquiry to sale to gross profit.
Spend, cost per booking and gross profit per £1 for every platform.
Weekly and monthly packs, ready before anyone asks.
Cost per booking drift, missing data and spend without results.
The numbers reconciled against each other, with mismatches flagged.
Bookings and gross profit sent back to Google and Meta so bidding learns from real outcomes.
Documentation and a training session for your team. Everything stays in your accounts.
Timeline
Access granted, systems mapped, spend reconciled. Written findings with costed fixes.
Data pipelines built and the data model joined and tested.
Views, reports and alerts built and checked against your records.
Conversion feeds live, documentation written, team trained.
A single brand with a few systems can be live in two weeks; a multi-brand group takes up to four. Timelines depend on how quickly access is granted and how many systems are connected.
Service one of two
From £1,500, credited against the build.
Service two · Growth
Google, Meta, search and AI campaigns, run on the live view and judged on revenue and margin, not clicks.
The feedback loop
Each enquiry is followed to a sale in your system, and the outcome goes back to the platform that bought it. Bidding then chases the customers who pay.
Channels
Platform names are trademarks of their owners.
The monthly fee
Every account audited in month one, rebuilt where it is not set up to learn from bookings.
Builds, bids, budgets and search terms, managed every week.
Ads and pages tested by brand and audience, with results read on bookings.
Conversion tracking kept accurate and outcomes fed back to each platform.
Money moved between brands, locations and channels on cost per booking and margin.
What was spent, what it returned, and next month's plan.
From £2,000 a month, every channel included: Google, Meta and ChatGPT ads, SEO, GEO and weekly analysis. Media is paid direct to the platforms, never marked up.
First 30 days
Admin access to every account. Audit of structure, tracking and spend.
Conversion tracking corrected and outcome feeds switched on.
Rebuilt campaigns live, old ones wound down without a gap.
First weekly review and the first budget moves you approve.
Questions
No. You pay a monthly fee. Media is paid by you straight to each platform and never marked up, so we gain nothing from you spending more.
Not from us. We will tell you the spend each channel needs to learn properly, and advise against a channel if your budget cannot support it.
You do. We work in your accounts with access you grant, and every account and its history stays with you.
Generative engine optimisation: making your business the one ChatGPT, Gemini, Perplexity and Google's AI answers name when people ask who to use. We track that traffic like any other channel. How we do GEO.
The diagnostic
Six places checked, each with a figure. Most of the return is money you already spend.
Six places we check
Ad spend that invoices, platforms and bookings do not back up.
Found in one group: £126k a year
Supplier and agency fees compared on cost per deal against doing the work yourself.
Found in one group: £180k a year
Budget moved from lower to higher gross profit per £1 of media.
Measured: cost per lead down 63%
Manual reporting replaced by packs that assemble themselves.
Sized with your own figures below
Overlapping subscriptions and unused seats across the business.
Checked line by line in the diagnostic
Work done through platforms' own connections instead of paying a specialist.
One CRM migration: about £4,000 saved
Examples measured in one UK multi-brand group, 2026.
Size yours
Your figures, a year. The size of each area, not a promised saving.
Example inputs shown. Your inputs multiplied by 12 months or 52 weeks.
Book the diagnosticInvestment
Start with the diagnostic. Its fee comes off the build, so the build is from £3,400 after it.
Quoted on the number of brands, locations and systems. Media is paid direct to the platforms, never marked up.
Questions
Both. We build the intelligence layer, then run your Google, Meta, PPC, SEO, AI search and ChatGPT ads on it, and direct the budget between them every week.
You can keep them for a channel if they perform. The live view shows what every channel returns, theirs included, so each one is held to cost per booking.
Good; we build on it. Most groups own the tool but not the joined data or the weekly habit of using it. That is the gap we close.
Diagnostic findings in 1 to 2 weeks. The live view is typically running in 2 to 4 weeks, and campaigns move onto it as each channel is connected.
That is the usual starting point. The diagnostic measures it and the build cleans it.
Everything is built in your accounts, with access you grant and can remove. We hold no more of your data than the work needs, under a data processing agreement.
You keep everything built, including every ad account and its history. Growth rolls monthly after the first 3 months. If the build is spread across a plan, the remaining balance is due if you end the plan early.
Diagnostic call
30 minutes on your brands, systems and spend. A written note follows, with a fixed price for the diagnostic.
Send this to contact@alignedbyorion.com and we will reply with times.
Demo platform
The full Orion platform, running on a sample six-venue leisure group: every venue, channel and pound in one view, the moves it would make next, and Ask Orion to answer your questions. The sample is a leisure group; the same view works for any business with several brands, ad accounts or agencies. Tell us who you are and it opens straight away.
It opens in this tab. The link inside it brings you back here.
Growth · GEO
Generative engine optimisation (GEO): when people ask ChatGPT, Gemini, Perplexity or Google's AI Overviews who to use, Orion works to make your business the answer, and tracks it like any other channel.
How AI answers choose
AI answers are built from pages that search engines already find and trust. They name businesses whose facts are clear, consistent and repeated by others: what you do, where, for whom and at what price. A business that is hard to describe is easy to leave out.
What we do
The questions your buyers ask, run every week in ChatGPT, Gemini, Perplexity and Google's AI Overviews. Who gets named, who gets cited, and where you are missing.
Your name, services, locations, prices and contact details made clear and identical across your site, Google Business Profile and directories, with structured data on every page that matters.
Direct answers to the questions buyers ask: prices, capacity, comparisons and how it works, written so a person and an AI can quote them.
Presence on the sources AI answers lean on: the lists, reviews and articles that rank for your category, and replies to the reviews you already have.
Search and AI crawlers allowed, sitemaps kept current, and an llms.txt file for the tools that read one.
Visits from AI answers matched to enquiries and sales in your own system, and shown in the live view beside paid and organic search.
GEO is part of Growth, from £2,000 a month with every channel included. Start with the diagnostic, from £1,500. Read our guide: how to rank in ChatGPT and Google AI Overviews.
Questions
Generative engine optimisation: making your business the one ChatGPT, Gemini, Perplexity and Google's AI answers name when people ask who to use. We track that traffic like any other channel.
It builds on SEO. AI answers draw on pages search engines already index and trust, so the technical and content work overlaps. GEO adds the parts AI answers weigh most: clear, consistent facts about your business, pages that answer questions directly, and mentions on the sources they cite.
We run the questions your buyers ask every week in each AI engine and record who is named and cited. Visits from AI answers are then matched to enquiries and sales in your own system, so the channel is judged on what it brings in.
No one can. AI answers change with the question and over time. We improve the facts and sources the answers draw on, measure the result every week, and report it honestly.
GEO is included in Growth, from £2,000 a month with every channel included. There is no percentage of spend. The diagnostic, from £1,500, shows where you stand first.
Part of Growth
Legal
Last updated 2 October 2026
Orion ("we", "us") is a growth agency that builds business intelligence systems and runs marketing campaigns for UK businesses. We are the controller of the personal data described in this policy. Contact us about anything in it at contact@alignedbyorion.com.
We do not need, and ask you not to send, sensitive personal data.
Where we rely on legitimate interests we have weighed them against your rights, and you can object at any time.
When we build a live view or run campaigns, we work inside our clients' own accounts. For that data the client is the controller and we act as their processor under a data processing agreement.
We share personal data only with providers that help us run the business, such as our email and calendar provider, website hosting provider, CRM and sales prospecting tools, and our accountants. They act on our instructions and must keep it secure. We do not sell personal data.
Ask Orion, the AI assistant on this website and in the platform demo, sends the questions you type to our AI provider, Anthropic, so it can write the answer. We do not store those questions. Please do not type personal data into it.
Some of these providers store data outside the UK, including in the United States. Where they do, the transfer is covered by UK adequacy regulations or the UK International Data Transfer Agreement or Addendum.
You can ask to access, correct or delete your personal data, restrict or object to how we use it, or receive a copy in a portable format. You can object to direct marketing at any time and we will stop. Email contact@alignedbyorion.com and we will reply within one month.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk. We would appreciate the chance to put things right first.
We will update this policy when how we use personal data changes, and change the date at the top.
Legal
Last updated 2 October 2026
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Questions: contact@alignedbyorion.com
Legal
Last updated 24 September 2026
These terms cover your use of this website. By using it you accept them. Our services are provided under a separate written agreement, which takes priority over anything on this website.
The content here is general information about our services. It is not financial, legal or tax advice, and you should not rely on it as such.
The live view, channel figures and answers on this website use sample data from a fictional business and are for illustration only. Results we describe from client work were measured for one client and are not a promise of the same result for you. The savings tool shows the size of areas we review, not a forecast of savings.
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Questions: contact@alignedbyorion.com
Ask Orion is an AI and can make mistakes. Please don't type personal details. Questions go to our AI provider, Anthropic, and are not stored by us. Privacy policy